Revenge of the Workflow / BPM keywords

A while ago I went through the list of several Workflow / BPM vendors homepages.  I listed a few of the words that were often found among them.  I figured this was a somewhat unscientific was to determine what were the types of things that potential clients would be looking for in BPM products.  I have since gone back to my survey and added a few more sites.  Here are my results for key words that appeared on 30% or more of the websites.

achieve
application
automate
based
better
BPM
business
capability
change
collaborate
compete
complex
control
cost
customer
define
deploy
design
efficient
enterprise
environment
execution
fast
finance
help
implement
improve
information
integrate
intelligent
management
modeling
monitor
optimise
performance
process
productive
project
rapidly
resource
service
software
solution
streamline
system
task
time
user
work
Workflow

One thing I noticed absent from the list was acronyms for things like BPMN, BPEL or OMG.

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4 thoughts on “Revenge of the Workflow / BPM keywords

  1. The simple reason why you do not see acronmys like BPMN, BPEL and OMG is that most end-customers are totally confused by these “standards”. No vendor wants to confuse their end customers even more with geeky acronyms which really do not add much practical value for end customers.

    I am surprised that you did not find the word “agility” or “agile” as this is the latest overused buzzword in the BPM circles.

  2. Yeah agile only had ~10%. I guess it is not a commonly used word in generally although it does some up BPM very well. Some other words that I often use but were absent were: accurate, communication, compliance, critical, dashboards, document, engine, KPI, people, productive, results, simplify, visible.

  3. Pingback: Column 2 : Bookmarks for November 10th

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