Crossing the Workflow Chasm

I am just reading the book Crossing the Chasm.  To summarize the book (and not do it justice) the book is about the a period in selling whereby clients transition from people who are deem in the early adopter category (people who see a new technology as way to give them a radical technological advantage over thier competitors) to the early majority (those people who see the adoption of the technology as a way to steadily increase the efficiency of thier business). 

The book also a few other categories: the late majority – those who are very trepid to adopt technology and will only jump onboard when they feel they are being left behind, the laggards – those people who will only adopt the technology when they are forced into it, the innovators generally those who came up with the concept or enthusiasts who are just excited by new technology. 

 So what does this have to do with workflow?  Well I think that the market is crossing the chasm if it has not crossed it already.  It has been my experience that the companies who are adopting workflow software are for the most part doing it because they see an incremental efficiency gain.  They are also not willing to place there bets on unproved technology.  An arguement could be made that we are still in the early adopter phase.  Currently some of our clients see it as a way to dramatically alter they way they compete, however these clients may be less tech savvy or in more niche industries.

Advertisements

4 thoughts on “Crossing the Workflow Chasm

  1. This will help in keeping your home warm by preventing the hot air from escaping through the windows.
    It will always be better to select a plumber from the company
    with high reputation as stable companies would not risk their reputation by assigning the task to a plumber who doesn’t comply with the company and the customer’s standards.
    A good plumbing service will also have all its licensing and
    functioning in accordance with the law of the state.

  2. Yet, not only were prescription drugs responsible for 27,000 unintended deaths, so not
    even including suicides, in 2007, they continue to
    be prescribed and profited from in gargantuan amounts. According to groundwork, these
    properties can benefit treat illnesses like migraines, Tourette’s and
    OCD, glaucoma, INCREASE and ADHD, cancer, seizures, several sclerosis, AIDs, Alzheimer’s and
    lots more illnesses. You can expect a sedative stone when using indica medicinal marijuana dispensary merchant account.

  3. This is a natural occurrence and can be easily mistaken for acne.
    In addition, a lot of common substances may be utilized to fight dry skin. The above are just
    some of the most important skin care tips and best acne treatments to keep in mind if
    you have acne.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s