Revenge of the Workflow / BPM keywords November 10, 2008
Posted by workflow in workflow.Tags: BPM, website analysis, workflow
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A while ago I went through the list of several Workflow / BPM vendors homepages. I listed a few of the words that were often found among them. I figured this was a somewhat unscientific was to determine what were the types of things that potential clients would be looking for in BPM products. I have since gone back to my survey and added a few more sites. Here are my results for key words that appeared on 30% or more of the websites.
| achieve |
| application |
| automate |
| based |
| better |
| BPM |
| business |
| capability |
| change |
| collaborate |
| compete |
| complex |
| control |
| cost |
| customer |
| define |
| deploy |
| design |
| efficient |
| enterprise |
| environment |
| execution |
| fast |
| finance |
| help |
| implement |
| improve |
| information |
| integrate |
| intelligent |
| management |
| modeling |
| monitor |
| optimise |
| performance |
| process |
| productive |
| project |
| rapidly |
| resource |
| service |
| software |
| solution |
| streamline |
| system |
| task |
| time |
| user |
| work |
| Workflow |
One thing I noticed absent from the list was acronyms for things like BPMN, BPEL or OMG.
The simple reason why you do not see acronmys like BPMN, BPEL and OMG is that most end-customers are totally confused by these “standards”. No vendor wants to confuse their end customers even more with geeky acronyms which really do not add much practical value for end customers.
I am surprised that you did not find the word “agility” or “agile” as this is the latest overused buzzword in the BPM circles.
Yeah agile only had ~10%. I guess it is not a commonly used word in generally although it does some up BPM very well. Some other words that I often use but were absent were: accurate, communication, compliance, critical, dashboards, document, engine, KPI, people, productive, results, simplify, visible.
[...] Revenge of the Workflow / BPM keywords « Workflow Blog – It's BPM Buzzword Bingo! I challenge all of you customers out there to make up a bingo card with a random selection of these terms and take it into your next vendor presentation. Mark off whenever you hear one of the terms (or see it on the presentation slides), then when you get 5 in a row, you know what to do… [...]
for the lighter side of bpm:
Stan the BPM Consultant